Annual Report 2014

Strategy

Our vision and strategic goals extend up until the year 2020. Customer focus guides our operations. Our vision is: Your first choice in postal, logistics and e-commerce services. Our mission is to manage the flow of commerce and everyday life.

Our primary goal for the coming years is to ensure a sustainable foundation for profitable operations in order to secure funding for our services that fall under the universal service obligation in accordance with the Finnish Postal Act and make sufficient investments in growth areas.

The megatrends shaping our business environment include the dramatic transformation of the postal industry, the sharp increase in e-commerce, the growing power of consumers, the period of slow economic growth in Europe and the growth market in Russia.

The focus areas for the 2015–2016 strategy are growth, a good customer experience, operational excellence as well as company culture and a new way of working.