Annual Report 2014

Sponsoring

The Board of Directors decides on donations and sponsorship targets annually. We want to offer financial and emotional support for projects and operations that touch many people’s lives. Our cooperation is not only about funding, but also about being an active operator. This cooperation is related to sports, culture and social development.

In Finland, we have focused on sponsoring football in recent years. We have systematically provided support at the top and grassroots levels. We are the main cooperation partner of the Football Association of Finland. Our cooperation dates back to 1994.

In addition, we have collaborated with the Sibelius Academy for a long time, supporting the music culture and the training of young talented people to become top performers nationally and internationally. Our cooperation offers students an opportunity to perform at a diverse range of events. During the year, we treated our customers to concerts at the Sibelius Academy and actively developed new event concepts with the Sibelius Academy.

We donated our customer and partner Christmas gift funds to the support of the operations of the Finnish Red Cross in Finland. The Finnish Red Cross provides friend visitor and first aid training to volunteers, maintains disaster preparedness and operates safe houses for young people, among other activities.