Annual Report 2014

CASE: Toys for Tallinn Children’s Hospital

The Uuele Ringile! initiative collected toys for the patients at the Tallinn Children’s Hospital. Itella was the initiator of the campaign and participated by making SmartPOST parcel points available for the initiative.

- No child dreams of spending a long time in hospital, but sometimes it is necessary. The treatment provided by the doctors is very important, but it is equally important to offer the patient a cozy and attractive environment, says Estonian singer and pop-star Lenna Kuurmaa who acted as the campaign’s spokesperson.

People could take part in the campaign by sending toys through SmartPOST parcel points to the Aarete Laegas organization, which sorted the toys and delivered them to the Tallinn Children’s Hospital. In the campaign, thousands of toys were delivered to equip the hospital’s playing rooms.

Parcels sent to the campaign only cost one euro to send with a SmartPOST parcel point. With the collected fees, SmartPOST gave the hospital a toy post office as an additional gift.

- The summer is a quiet season for parcel points, making it possible to organize this kind of campaign. The campaign also made the sending of parcels with a parcel point familiar to the participants. In previous years, we have utilized the SmartPOST parcel point network to collect sports equipment for families with many children, school supplies for a children’s home and footwear for the deprived, says Risto Eelmaa, Managing Director of Itella SmartPOST Estonia.