CASE: Seta grants Posti the Apple of Good Information honorable mention
Seta – LGBTI Rights in Finland awards annually its Apple of Good Information honorable mention to someone who has contributed positively to the situation of sexual or gender minorities. According to Seta, Posti’s stamp collection featuring the art of world famous Tom of Finland, published in the fall, was a “significant cultural achievement and an example of how a company can positively use the ideas of sexual orientation and gender diversity in its business operations”.
The Tom of Finland stamps were published in honor of one of Finland’s best-known artists. The stamp committee regarded Tom of Finland creator Touko Laaksonen as an internationally distinguished artist whose works have significantly contributed to popular culture.
- The Tom of Finland stamps showed that stamps matter. No one passed the topic with a shrug; instead, the publication of the stamps was accompanied by unparalleled media attention, even at the international level. Most of this attention and feedback we have received has been positive. It is important for us that Finnish stamps are diverse. From time to time, the familiar floral motifs and sceneries are complemented by topical–even surprising– motifs, says Markku Penttinen, Development Director at Posti.
The Tom of Finland stamps feature the sexual minority portrayed in the art of Touko Laaksonen. For Posti as a company, everyone is equal.