During the fall 2013, we examined extensively which corporate responsibility issues our stakeholders consider to be important and how they think Posti has performed in terms of corporate responsibility. We received more than 2,000 responses to our survey from all of our stakeholder groups, including consumers, business customers, personnel, subcontractors, the authorities, the Parliament and the media. In 2014 we did not conduct a similar survey.
We asked our stakeholders how significant they considered various aspects of corporate responsibility to be. All of our stakeholder groups agreed on the importance of corporate responsibility issues. Employees considered all aspects to be more important than did the other stakeholder groups.
Our tax footprint was a new aspect included in the survey, and all of the stakeholder groups regarded it as being significant. We began reporting our tax footprint already in the summer of 2013 and developed the reporting further during 2014. Supply chain responsibility was clearly regarded as being more important than it was in our previous survey, which was carried out three years ago. In terms of supply chains, the need to ensure ethically sound operations in subcontracting has increased.
The issues that our stakeholders found to be most important included information security, responsible management and supervision, and transparent operations. Ensuring long-term profitability, providing and developing basic postal services for citizens in Finland and making a commitment to ethical principles were considered to be very significant.
Compared to earlier surveys, stakeholders’ expectations had increased in terms of transparent operations and financial responsibility, but their expectations had decreased slightly in terms of environmental issues, for example. However, environmental issues were still considered to be very important.
For the first time, respondents also included our customers in Russia. Their expectations were similar to those of our Finnish customers.
Based on the results of the stakeholder survey, we updated our materiality assessment and also determined key measures in terms of corporate responsibility.