Annual Report 2014

Cooperation with stakeholders

Our industry is undergoing a profound transformation, which is the reason we must interact with our stakeholders even more actively than before. Only through interaction can we understand our stakeholders’ needs and expectations and develop our operations accordingly. Our key stakeholders are customers, personnel, the state, as our owner, political decision-makers, authorities and the media, as well as our partners in subcontracting, research and the industry.

Issues considered to be important by our stakeholders are reported under Stakeholder survey.

This table presents our key stakeholders and their expectations. The table also includes information on key tools and forms of interaction in 2014.


Stakeholder group Expectations                     Key interaction tools and results in 2014
  • Reliable high-quality postal and logistics services and financial management services for a reasonable price
  • Information security and protection of privacy in all services
  • Commitment to ethical principles
  • Modernization in response to customer needs
  • Solutions for digitization
  • Environmental efficiency
  • We made effective use of customer satisfaction surveys and feedback.
  • The number of Posti’s service points was increased by 138 during the year.
  • We operate in an environmentally responsible way by reducing the emissions of our vehicles, for example. The emissions of Posti’s delivery vehicles reduced by 6% during the year.
  • Equal treatment of personnel
  • Competitive and fair rewards
  • Responsible management and supervisory work
  • Development of well-being at work
  • Engagement and flow of information
  • The bonus plan covers the entire Group.
  • The Group invested in occupational safety and organized safety walkabouts for management, for example.
  • Posti had to adjust its operations in response to the strong decline in the demand for traditional mail, for example. Cooperation negotiations were carried through during the year to adjust the number of personnel to the prevailing situation.
  • Posti launched the Uusi polku (New path) program, which offers not only financial support, but also training and support for job seeking, retraining or starting a business.
  • Employees have access to an initiative bank, an electronic channel for distributing and processing initiatives within Posti.
  • Employees have a channel for submitting feedback on issues related to ethical guidelines and topics discussed by the equality committee. Feedback can also be submitted anonymously.
  • We continued to actively cooperate with our personnel, and managers and employee representatives met regularly at cooperation meetings.
Owner, political decision-makers and authorities
  • Reliable high-quality postal services for reasonable prices throughout Finland
  • Profitability and solvency
  • Good governance and transparency of operations
  • Employees’ status and rights, and environmental responsibility
  • Increasing ownership value in a sustainable and responsible manner
  • We continued to provide online training related to our Employee Code of Conduct.
  • The number of Posti’s service points was increased by 138 during the year.
  • Active dialog with political decision-makers, interest groups and authorities.
Partners in subcontracting, research and the industry
  • Transparent sourcing criteria and equal treatment of suppliers
  • Pilot and research projects for new technologies and business models
  • An active role in international industry associations
  • Permanent membership of PostEurope, the Universal Postal Union (UPU) and the International Post Corporation (IPC).
  • Membership of the Finnish service sector employers’ association PALTA (a member association of the Confederation of Finnish Industries EK), the Finnish Federation for Communications and Teleinformatics (FiCom) and Finnish Business & Society (FIBS).
The media
  • Fast and reliable flow of information
  • High level of availability and swift services
  • We issued approximately 300 media releases in 2014.
  • We organized meetings with representatives of the media and offered reporters information on news and current events in our industry.
  • Our MediaDesk serves journalists: we received nearly 600 contact requests from the media. We generally responded to all requests for an interview within 30 minutes.