New types of delivery experiment
In the fall, we experimented with product-specific delivery in Korso (Vantaa), Kivenlahti (Espoo), Porvoo, Riihimäki, Varkaus and Leppävirta. During the experiment, products referred to in the Postal Act as universal service products, as well as newspapers and parcels, were delivered five days a week, as usual, whereas letters, advertisements and magazines sent by companies were not delivered in the experiment areas on Tuesdays. All in all, the experiment was successful: nearly 70% of mail recipients were of the opinion that delivery worked well.
In December, we introduced a new product for unaddressed advertising. Since the beginning of March 2015, households have received advertisements and other unaddressed items in a separate wrapped bundle twice a week. Previously, unaddressed items were delivered unwrapped among addressed mail. Direct marketing items are delivered in a bundle of their own, making it possible for senders to use the paper wrapping as a new kind of marketing tool in the advertising and media markets.