Annual Report 2014

Practical implementation of the strategy

Russia’s new Management Team started its work at the beginning of the year. We also arranged more than 20 events throughout the year to implement strategy in practice. The representatives of the new Management Team toured events organized in different parts of Russia and discussed the strategy with the personnel.

During the year, we also significantly increased the efficiency of our ICT operations and established a new CRM unit. The results of the customer satisfaction survey developed favorably in Russia this year. We signed new customer contracts with IKEA, P&G, SONY and the fashion house CentroObuv, for example.